Carrer in Digital Marketing

By admin, April 7, 2020

While searching the internet, you come across various things like some cool and funny memes. Sometimes useful sometimes irritating ads, some viral videos, mobile apps written blogs, amazing video, etc. Do you ever wish of creating any of these? If your answer was in affirmative. Then congrats you have made your career choice and that is Career in Digital Marketing.

I know the first question arising in your mind is: What is the scope of Digital Marketing? By the time you reach the end of this blog. I’m sure that you’ll be convinced that a career in Digital Marketing is the best choice that you can make.

Why Digital Marketing?

In this Digital Marketing Sector, students will get some kind of practical experience. So many  institutions which provide these courses require a bachelor’s degree from any stream. As Digital Marketing you have to knowledge in science, statistics,  visualization, student of any field can take up digital marketing as a career.

Courses such as Diploma in Digital Marketing, Executive Program in Digital Marketing (EPDM), MSc in Digital Marketing. Many management institutes such as IIMs offer Courses by NIIT.

If you decide that you would like to enter the Digital Marketing Sector. Some skills are more important for certain fields of Digital Marketing. For example, when applying for a PPC Executive position, good mathematics and analytical skills will be in demand. When applying for an SEO Executive position, there may be more importance on good writing skills and creativity. There are many opportunities in Digital Marketing As a Career because everyone wants to reach its targets via digital channels.

You must know what is going on in the world and able to communicate with people…!

Major Roles in Digital Marketing

Digital Marketing Manager or Digital Director:

You can say that this is one of the highest position in the field of Digital Marketing. To attain this position one must atleast have 5-7 years of experience in Digital Marketing. The Digital Marketing Manager/Director looks after the overall marketing development devising strategies that will drive more traffic, undertaking digital marketing campaigns, making improvements in website and updating it regularly etc.

Social Media Executive and Social Media Manager

Job in social media is one of the coolest jobs but don’t mistake it for only Tweeting and posting post in Facebook, there is more to it. As a social media executive/manager you are required to keep a check on the latest social media trends and plan strategies accordingly, co-ordinate with the content team and client servicing team on regular basis, creating quality content or video etc. Knowledge about all the social media platforms and a lot of creativity are a must for this job role.

SEO Executive/Expert

A well-designed website will be of no use if the company does not have people who can promote it and thus the company hires SEO executives who make sure that the company’s website is all over the web. SEO executives are responsible for getting traffic on the website and improving the Google rankings. They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them etc.

Content Marketer

If you think that you can write better than what is already there on the web then you are perfect for this role.

Responsibilities of a content marketer include creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, coordinating with other teams and incorporating their inputs in content, following content trends, etc.

To get into content marketing you will need an impeccable knowledge of the English language along with a lot of creativity.

Other Roles

There are many other roles or designations in Digital Marketing that depend upon the company and their requirements. Some of them are:

• Analytics Manager
• CRM Manager
• Email Marketing Manager
• E-Commerce Manager
• Digital Agency Account Director

How much will I get paid?

So here comes the answer to the most anticipated question. The salary majorly depends on the type of organization and your role. Here, we give you a general idea as to what you can expect.

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