What is DIGITAL MARKETING and STRATEGY?

What is Digital Marketing and strategies for it?

Digital Marketing refers to any online marketing. We also termed as Online Marketing and Internet Marketing. Marketing of your company is big deal now days. As we know internet usage are growing regularly and number of its users. This change makes people how they engaging or purchasing products. Let us we know more about onlinel Marketing below.

Digital Marketing

Online marketing is just part of marketing where we connect with influence your potential customer. The only difference is that from normal marketing here we connect with influence your potential customer online.  

Basically, Digital Marketing defines to any online marketing efforts or assets. The online marketing drive by Email Marketing, Pay-per-click (PPC) advertising, social media marketing and blogging etc. all are great part or examples of online marketing. These types of marketing help to introduce audience to know your company and convince them to buy products or services. 

Here are some most common Online Marketing Properties and Strategies for business to reach your audience or your customers online.

Benefits of Digital Marketing?

Having a strong digital presence will help you in multiple ways:

• It makes easier to create awareness and engagement through customer and business before and after the sale
• This will help you convert new buyers into rabid fans who buy more (and more often)
• It will kick-start word-of-mouth and social sharing—and all the benefits that come with them.
• This will shorten the buyer’s journey by presenting the right offers at the right time
• it also help you to cross sell and up-selling product to your customer.

Digital Marketing Strategies-

List of Digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:

 Paid Search Engine Marketing (SEM)

Google, Bing and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs). So, Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.

Search Engine Optimization (SEO) 

If you don’t want to pay to show up in the SERPs, you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically. You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort

Social Media Marketing (SMM)

Social Media Marketing (SMM) Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.

Paid Social Media Advertising

Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat will allow you to run ads on their site because Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product or service exists.

Content Marketing

Content marketing is another fairly broad digital marketing term. it covers any online marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads or sales.

Email Marketing

It is the oldest form of online marketing and it’s still going strong. it is Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event. it used for targeting lead to connect with clients. it used as correspondence for your services.

Affiliate Marketing

Affiliate marketing is essentially paying someone else because (a person or a business) we have to promote your products and services on their website. it helps to increase sales.Affiliate marketing create network of sales.

Digital Marketing Properties-

Anything can be used as Digital Marketing Property but usually need some marketing tools we use online. how a business can start and use these digital marketing properties online. Here are some name below:-

• Web-page (Landing Page)
• Branding Properties like (logos, icons etc.)
• Images like (info-graphics, products view image etc.)
• Written content like (blog posts, eBooks etc.)
• Review
• Social Media Pages.

5Ds OF Digital Marketing-

1. Digital devices – audiences experience brands as they interact with business websites and mobile apps. Typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
2. On Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services. That’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
3. Digital media – different paid, owned and earned communications channels for reaching and engaging audiences. Including advertising, email and messaging, search engines and social networks.
4. On Digital data – the insight businesses collect about their audience profiles and their interactions with businesses. Which now needs to be protected by law in most countries.
5. Digital technology – the marketing technology  that businesses use to create interactive experience. Platforms From websites and mobile apps to kiosk and email campaign.

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